MEET ROSS!
Growing up, Ross Ludwig had big dreams of becoming a NASA test pilot. But seeing as he gets motion sickness from just sitting in a taxi for more than five minutes, he quickly changed dreams, opting instead to become an advertising creative director and copywriter.
Ross has created award-winning campaigns for clients in the US, Asia, and Europe at agencies such as Wieden & Kennedy, Crispin Porter +Bogusky, Mother, Goodby Silverstein and Partners, Saatchi and Saatchi London, 180 Amsterdam and 72&Sunny and to name but a few.
When not working, Ross can be found trying to figure out which of his identical twin boys he’s talking to.
rossludwig@yahoo.com
310-409-9747
EXPERIENCE
Freelance Creative Director >> August - Present 2023 Currently leading content creation for agencies and clients in North America, Europe and Asia.
Creative Director (Contract) - DiscoverLA >> March 2020 – Present Led integrated campaigns for DiscoverLA, starting with first Post-Covid campaign and culminating in I Love LA campaign, enhancing brand visibility.
Creative Director (Freelance) - Kastner >> Feb 2022 – April 2023 Led branded content development across multiple Red Bull channels (Red Bull Music Festival, Red Bull E-sports and Skateboarding Teams).
Group Creative Director (Freelance) - GTB >> August 2020 – November 2021 Spearheaded the development of Ford Ecoboost and Expedition launches. Managed the creative direction and execution of large scale partnerships with NFL and NASCAR.
Freelance Group Creative Director - United Collective >> November 2020 – April 2021 Managed a team of designers, copywriters and others for multiple patform projects around Chik-Fil-A's sponsorship of Major League Soccer and Kinecta Credit Union.
Creative Director (Freelance) – Testa and Partners >> May 2019 – October 2019 Helped establish Testa and Partners’ (Italy’s most awarded agency) first U.S. office. Created integrated campaigns for iconic Italian brands FIAT, Barilla Pasta and Lavazza Coffee.
Creative Director - David and Goliath >>April 2017 – May 2019 Developed integrated advertising campaigns for Kia USA and Kia Dealers Association, as well as Jack in The Box QSR Restaurants.
Creative Director (Freelance) – Crispin Porter + Bogusky >> November 2015 - October 2016 Oversaw creative work that led to winning the Infiniti Motors Global pitch. Continued to create integrated contect through various 2015 Infiniti model launches.
Executive Creative Director – Conill/Saatchi& Saatchi >> September 2011- June 2015 Oversaw all aspects of creative, digital content, and social media for clients such as Alaska Airlines, T-Mobile, Toyota, and Procter & Gamble (P&G). Responsible for staffing creative and production departments in Los Angeles and Miami offices. Led T-Mobile’s first ever World Cup sponsorship.
Freelance Creative Director/Copywriter >> August 2008- September 2011 Mother London; 180 Amsterdam; Goodby Silverstein and Partners, San Francisco; Fallon London; Wieden & Kennedy, New York and London; Razorfish, Portland; Publicis, London; TBWA Chiat/Day, Los Angeles; Crispin, Porter and Bogusky, Boulder; BBDO New York; Deutsch LA, DDB Chicago and Paris; 72 and Sunny, Los Angeles.
Advertising Film Director >> August 2008 – September 2011 Directed films for clients in the United States and Europe including a 2008 Super Bowl spot for Amp Energy Drink. Co-directed television ads through production companies The Playing Field, Santa Monica and RSA Films, Los Angeles.
Senior Copywriter - Saatchi and Saatchi London >>June 2004 - June 2007 Supported award-winning campaign creative for clients including Club18-30, Carlsbad Breweries, and Toyota Motors UK. Assisted with creative direction for Sony European Consumer ProductsLed successful new business pitch for Monster.com UK advertisings.
Copywriter - Saatchi and Saatchi Singapore >>April 2002 - April 2004 Developed multiple award-winning creative 360 integrated campaigns for APAC clients Hewlett-Packard, Burger King, and Lexus.
AWARDS
Silver >> Cannes Lions Film 2014
Finalist >> British Designers and Art Directors Club 2003
Silver >> Nomination British Designers and Art Directors Club 2002
Gold >> Cannes International Advertising Festival 2001
Finalist >> The One Show for Art and Copy 2001
Finalist >> British Designer and Art Directors Club 2001
Finalist >> British Designer and Art Directors Club 2001
Silver >> Campaign Press Awards 2001
Finalist >> Campaign Poster Awards 2001
Gold >> British Creative Circle Awards 2001
Silver >> British Creative Circle Awards 2001
Bronze >> Cannes International Advertising Festival 2001
Silver >> British Television Awards 2000
Bronze >> British Television Awards 2000
Bronze >> British Art Directors and Designers Club 2000
Gold >> Communication Arts Annual 1999
Finalist >> One Show for Art and Copy 1998
Silver >> Cannes Lions Film 1998
Bronze >> Cannes Lions Print 1998
Bronze >>Cannes Lions Outdoor 1998
EDUCATION
University of Florida
Bachelor of Science in Advertising (Honors Graduate)
Portfolio Center
Graduate Copywriting